Responsive Web Design is the latest trend in the web design industry, but what does it involve?
A responsive website is one that adapts to the device used to view it. For example, if you were to view this page on your phone it would look just as good as on your PC. No more pinch & zoom, everything is displayed in an easy-to-read format no matter where you view it from. This has several advantages:
- Consistent Experience – Provide the same level of quality to all your readers, whether they’re sitting at home, waiting for the bus or on their way to work.
- Single Website – With a responsive website, you won’t need to worry about having a separate mobile website; any updates are instantly visible for all users.
- Search Engine Friendly – Google has confirmed that their search algorithm favours responsive web design. Because you have a single responsive website which serves all devices, your search rank won’t be split between multiple versions.